November 20, 2016

James Otto:

gilbert said in the papers he is opening up offices in the burbs, too! No space downtown? this was exposed when Wayne County is now going to complete the jail!!! are they connected or just random event.

News article:

Under Armour opening in Downtown Detroit in spring 2017

WXYZ – Under Armour is following in Nike’s footsteps and opening a store in Downtown Detroit.

The company’s chairman and CEO Kevin Plank made the exciting announcement at a charity event in Detroit last night alongside Quicken Loans founder Dan Gilbert.

Gilbert confirmed the news on Twitter saying, “Welcome @UnderArmour to downtown DET. ‘Brand House’ store will be great to add to Woodward Ave retail corridor in 2017.”

Welcome @UnderArmour to downtown DET. ‘Brand House’ store will be great add to Woodward Ave retail corridor in 2017: http://bit.ly/2ft0aww 

Photo published for Under Armour to open downtown Detroit store in spring

Under Armour to open downtown Detroit store in spring

The Under Armour Brand House, its top-end sports-apparel store, is opening on the same block as Nike, the company’s largest competitor.

crainsdetroit.com

According to Crain’s Detroit, the 17,000-square-foot store will be located at 1201 Woodward Avenue, just down the street from Nike’s new location.

Right now Under Armour has outlet locations in Howell and Birch Run. The store in Downtown Detroit will be a “Brand House” location.

It’s expected to open its doors to the public sometime in spring of next year.

Bedrock and Under Armour released this joint statement:

“Under Armour is excited to open its first Brand House in downtown Detroit in the spring of 2017 at 1201 Woodward Ave. Detroit is an ideal location for Under Armour as an icon of Americana. Just like Under Armour’s hometown of Baltimore, Detroit is currently experiencing an unprecedented wave of momentum, and we can’t wait to be part of their exciting success story.”

 

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